Shopkeeper SEOPrivacy policy
Shopkeeper SEO is a Shopify app that researches, writes and publishes blog articles for Shopify stores and shows how the store is doing in Google and AI answers. This page explains what we collect, why, who helps us, and the choices you have.
Who we are
Shopkeeper SEO is run from the United Kingdom. For anything about your data, email hello@shopkeeperseo.com.
What we collect from your store
When you install the app, Shopify lets us read and write the parts of your store you approve. We use:
- Your store details: name, contact email, myshopify address, main domain, country and currency.
- Your products, collections, pages and existing blog posts, so articles use your real products and never repeat a topic you've covered.
- Your live theme's settings, read only, to check whether our theme app embed is switched on.
- The articles, images and settings we create with you, such as your brand profile, competitors and topics to avoid.
- Your plan status from Shopify, so we know whether you're on a trial or subscribed. Shopify handles all payments; we never see card details.
We do not access your orders or your customers, and we never store any customer's personal data.
Google Search Console
If you choose to connect Search Console, we ask Google for read only access. We read the list of your Search Console properties to find the one for your store, then daily clicks, impressions, average position, your top pages and your top searches. We show these to you in the app and nowhere else.
Shopkeeper SEO's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. We don't sell this data, use it for advertising, or use it to train AI models, and no person reads it unless you ask us to for support. You can disconnect at any time in the app, and you can also remove our access from your Google account.
The waitlist
If you join the waitlist on our website, we keep your email address and, if you give it, your store's web address. We use them only to tell you when the app launches. Ask us and we'll delete them.
How we use your data
- To learn your brand's voice and what you sell.
- To research topics, write, check, illustrate and publish articles on your blog.
- To track your Google rankings and whether AI assistants mention your store.
- To check your store's SEO basics and suggest fixes, which only change your store when you press Apply.
- To email you about your articles and a monthly results summary.
- To run our business: billing records, preventing repeat free trials, and working out what the service costs us.
Our lawful basis is providing the service you signed up for, and our legitimate interest in running and improving it.
Who helps us
We use a small number of trusted providers. Each only gets what it needs to do its job.
- Shopify: the app runs inside your Shopify admin, and Shopify handles billing.
- Cloudflare: hosts the app and stores our database.
- Anthropic (Claude): writes and checks articles from your store's content. Under Anthropic's API terms, this data isn't used to train their models.
- OpenAI: creates article images from short descriptions. Under OpenAI's API terms, this data isn't used to train their models.
- DataForSEO: search data. We send it your domain, your competitors' domains, keywords and questions, never your product data or contact details.
- Google: Search Console, only if you connect it.
- Resend: sends our emails to you.
Some of these providers are in the United States. Where data leaves the UK, it's protected by the provider's standard data protection terms.
How long we keep it
We keep your data while the app is installed. When you uninstall, Shopify tells us, and 48 hours later we delete your products, articles, images, research, rankings, Search Console data and settings. Articles already published stay on your blog, because they're yours.
We keep a small billing record (your myshopify address, plan dates and what the service cost us) for our accounts, for up to six years. We also keep a one way fingerprint of your store's address so a store can only have one free trial.
Keeping it safe
Everything travels over HTTPS. Access tokens for Shopify and Google are encrypted when stored, and only the app itself can use them.
Cookies
Our website doesn't use analytics, advertising or tracking cookies. The app inside Shopify uses Shopify's own session tokens rather than cookies. Our website loads fonts from Google Fonts, which means your browser asks Google for them.
Your rights
You can ask for a copy of your data, ask us to correct it or delete it, or object to how we use it. Email hello@shopkeeperseo.com and we'll reply within 30 days. If you're unhappy with how we handle your data, you can complain to the UK Information Commissioner's Office at ico.org.uk.
Changes
If we change this policy in a way that matters, we'll update the date above and tell you in the app or by email.